Amadeus and 10Best Form Exclusive Partnership to Deliver Destination Content to North American Agents

10Best's content for more than 3,000 destinations worldwide to be seamlessly integrated into the Amadeus Selling Platform

Miami ,FL - March 21, 2006 - Amadeus, a global leader in technology and distribution solutions for the travel and tourism industry, today announced that it has entered into an exclusive partnership with 10Best to provide its travel agent customers with top-rated destination information and bookable content. The partnership enables Amadeus to integrate 10Best’s content into the Amadeus Selling Platform (Vista) desktop, offering agents in the U.S. and Canada the ability to provide their customers with objective recommendations for local travel and leisure options and bookable events tailored by destination.

“Amadeus’ mission to provide the best technology and products to help travel agents ‘sell the world’ is inherent to this exclusive partnership with 10Best,” said Bob Lowry, Senior Vice President of Products and Support for Amadeus North America. “10Best’s top destination-specific content allows us to offer our travel agents customers on the Amadeus Selling Platform value-added booking tools and an additional revenue stream through commissionable content beyond just selling airline tickets."

Based in Greenville, SC, 10Best provides travel guides highlighting a city’s top sights, hotels, restaurants, clubs and shops as well as bookable content, such as tickets for concerts, sporting events, sightseeing tours and ground transportation. 10Best also saves agents valuable time by providing the details such as hours, contact numbers, admission prices, maps, and driving directions for every listed business, leaving the travel agent with more time to focus on serving their travel customers.

“For 10Best, this is a great opportunity to partner with a global travel technology leader to expand the distribution of our travel and leisure guides and bookable content to travel professionals in North America and eventually around the world,” said Will Kellett, vice president of business development for 10Best. “Of all the companies that we have spoken to about our destination services platform for travel agents, Amadeus was the only company that truly understood the importance of seamless technology integration to the desktop and how to ensure faultess transactions and information flow for agents and their customers.”

Amadeus travel agent customers will be able to easily access all 10Best destination content directly on the Amadeus Selling Platform desktop through a new “smart tab.” An agent merely clicks on the 10Best icon on the desktop and begins the turnkey process of accessing travel and leisure information and bookable products based on the customers chosen destination. Once the agent is inside the 10Best smart tab on the desktop, he or she can choose from a wealth of recommendations and options that they can personalize for their customer as a value-added service.

When booking 10Best's content, agents will be eligible for commissions of up to five percent. Commissionable transactions are managed directly by 10Best and can be integrated into the agent's back office accounting systems for commission tracking and reporting purposes.

Amadeus Selling Platform is the first browser-based point of sale tool to allow travel professionals to focus on selling travel and developing customer relations. The platform allows travel agents to choose how they work fastest – with both cryptic and graphical modes – and is updated automatically over the Internet to ensure the travel agencies using it stay ahead of the pack. It is a truly scalable solution that in its simplest form is suitable for the smallest start-up agency, yet is robust enough to be scaled up and customized to suit the most demanding multinational customers. The solution allows multinationals to seamlessly integrate their own packages to provide a truly customised solution.