10Best Launches Enhanced Online Consumer Travel Portal

Used by Millions of Travelers Worldwide, 10Best.com to Offer Newly Expanded Destination Content and Advanced “10Best2Go” Mobile Feature

Greenville, S.C. – April 2, 2007 – Already providing unbiased expert travel advice to more than 40 million travelers through the world’s leading hotel and leisure companies, 10Best, Inc., today announced a newly enhanced consumer Web portal, which will give visitors easy-to-use planning tools that allow them to customize, personalize, and mobilize travel guides in more than 430 cities around the world.

The newly enhanced 10Best.com (www.10Best.com) presents unbiased expert advice, as well as opinions and reviews from fellow travelers, on everything a trip might include—from restaurants and hotels, to entertainment, and other things to do—complete with current information on each listing. 10Best’s destination content is developed by a team of more than 40 travel experts who conduct exhaustive research with local media reviewers, in-market mystery travelers, independent journalists and consumer advocates. The information is then made available to travelers through 10Best lists of the best places to eat, sleep and play.

Newly enhanced features on 10Best.com include:

• Expanded in-market content including city and state-specific profiles and weekend planners.
• 10Best2Go™ – mobile content feature. Consumers get the travel advice they need delivered directly to their mobile phones or PDAs.
• 10Best seasonal guides: Everything from the best summer concerts, to fall foliage excursions and holiday shopping.

Special 10Best.com editorial features for April and May will cover everything from planning a bachelorette weekend in Miami and a 36-hour “i-ten-er-ary” in Los Angeles, to an introduction to Thai cuisine, to where travelers can best quench their craving for chocolate and much more.

“Whether consumers prefer budget or luxury travel experiences, they still want to find the best available options when making travel decisions,” said Brice J. Bay, president and CEO of 10Best, Inc. “Having the ability to locate and customize unbiased research on literally hundreds of worldwide destinations by local sources is a powerful tool for the novice or experienced traveler. With the newly enhanced 10Best.com, travelers around the world will be able to easily access the top destination information from one trusted and easy-to-use source. ” Passion for Exploration

At present, more than 40 million travelers a year turn to 10Best for surprise-free trip planning recommendations through the world’s leading hotel Web sites. With anticipated growth trends in the worldwide travel industry expected to increase in the next decade, 10Best, with its quality and breadth of content is well-positioned to extend its leadership position in the booming market.

According to a recent study by the World Travel & Tourism Council (WTTC), the global travel and tourism market will double in a decade, topping $13 trillion by 2017, up from $7 trillion in 2007. Leading the way, US travel and tourism revenues are expected to reach $1.7 billion in 2007. The study predicts that China's travel and tourism market will grow 9.6% annually through 2017, at which point it will be the second-largest travel and tourism market, surpassing current runner-up Japan. Montenegro, China and India are the fastest-growing travel and tourism markets worldwide, with demand growing annually by 10.1%, 9.1% and 7.9%, respectively. In a decade, the Russian Federation will move into the top 10 countries in travel and tourism.