10Best Acquires London-Based "The Content Works"

Acquisition Expands Worldwide Portfolio of Online Travel Resources and Print Based Offerings

Greenville, S.C., USA – August 20, 2007 – 10Best, Inc., the world’s leading provider of unbiased online travel content, today announced the acquisition of The Content Works Ltd., a London-based provider of multi-language, customized print and online travel content. This acquisition teams two of the world’s largest publishers of destination travel advice under one globally-operated company and enables 10Best to significantly expand its online and print-based travel solutions.

Terms of the agreement were not released.

Originally established in 2002, The Content Works has steadily become a leading provider of custom print travel guide content and technology solutions through its extensive worldwide network of travel writers, editors, and translators. The Content Works has published hundreds of print-based and online travel guides and books for key travel and tourism industry clients including:

• Random House/Bertelsmann (international travel guides)
• Penguin Group/Dorling Kindersley (travel guide)
• Thomas Cook (international travel guides)
• Alastair Sawday’s Special Places to Stay (travel guide, print & online)
• Time Out (international travel chapters)
• Z-Guides (destination guides)
• AA Publishing (travel guides)
• Deck of Secrets (travel guides)
• Airtours (destination guides)

The acquisition allows 10Best, Inc. to take advantage of The Content Works’ print content expertise and vast network of local travel experts. Supplementing its industry-leading in-house team of professional writers and “mystery travelers” throughout the world enables 10Best to continue to satisfy the ever-increasing demand for custom content, travel recommendations, and timely event information.

The content writers and web developers at 10Best produce relevant, useful travel recommendations in a search engine optimized [SEO] format that ultimately drives additional traffic to some of the Internet’s leading travel websites.

“The addition of The Content Works will significantly enhance the worldwide reach of 10Best’s already extensive travel content experts and resources,” said Brice J. Bay, president and CEO, 10Best, Inc. “The Content Works print based solutions, talent and existing international client base complement 10Best’s business and extends our ability to deliver compelling products and services to our customers. This acquisition will continue to strengthen 10Best’s position as a leading provider of unbiased travel advice.”

Over the years, the Internet has become an invaluable tool for the travel industry---for both consumers and those companies who serve them. 10Best was an early pioneer in providing real-time, dynamic online travel content supplied by a team of unbiased and un-bought editors and writers. Today, many of the best-known names in travel and hospitality utilize 10Best’s solutions. Among its key are InterContinental Hotels Group, Carlson Hotels, Starwood Hotels and Fairmont Hotels & Resorts.

As part of the agreement, The Content Works will continue to operate from London under The Content Works name, and company co-founder, Lisa Plumridge, will stay on as managing director.

"10Best, Inc. acquiring The Content Works and allowing us to continue to operate independently is ideal. By joining the 10Best family, we will have more resources to continue to build our business and expand and strengthen our lead in the travel content space in the U.S. and around the world," said Plumridge.